9 years in fulfillment & ecommerce · since 2017
I grew it to 140,000 square feet and sold it. Now I run Fulfill.com, where brands come to find the right warehouse. Nights and weekends I build software for operators, because I was one.
2017
A party game with a one-eyed monster on the box. My first physical product.
Manufactured overseas, sold direct and on Amazon, and pitched to Dave Portnoy on episode 6 of Barstool Sports' Big Brain. Importing and shipping my own game is where the logistics education started.
2019 to 2023
A trivia game where five generations compete on even terms, born at a family trivia night, Christmas 2019.
Kickstarted at 203% of goal in August 2020. Over $6M in sales later, I sold the game in 2023 to Adducates, a family-run educational games company.
2019 to exit
Picked, packed, and shipped for ecommerce brands out of rural Pennsylvania.
Founded August 2019, after shipping tens of thousands of orders of my own games. The first four customers were board game companies, because that was the world I had already shipped in. Grew it to $10M+ in revenue and 20 staff before the exit. I lived every constraint a 3PL has. Fulfill is built on that list.
2021 to now
Founder and CEO of the marketplace that matches ecommerce brands with the right 3PL.
2,800+ 3PLs on the network, 10,000+ brands matched. Brands stay with the 3PL we match them to 96% of the time.
6 items
A directory of Amazon FBA prep centers, with an operator platform and an outbound engine behind it.
Next.js and a Python discovery pipeline that finds, enriches, and re-verifies prep centers. Paid listings run through Stripe.
Next.js · Supabase · Python · Stripe
A city newsletter for Austin, built as a template meant to be cloned into other cities.
Ships Thursdays, written by my wife Carissa. Roughly 340 active subscribers as of July 2026. The site is Next.js, with city guides and a gated restaurant directory; editions are hosted on Beehiiv.
Next.js · Supabase · Beehiiv
The operating system behind The Austin Newsletter, packaged as a written course for running a city newsletter.
83 lessons across 27 chapters: how the content gets made, how each edition ships, how the guides work, how sponsors get found, and when to shut the whole thing down. Written while The Austin Newsletter is still running.
Next.js
A party game for iOS. Guess an entry from a top-100 list; your score is the rank you land on, so deep cuts beat obvious answers.
Live lobbies with real-time rounds, joined by code. Categories ship as packs. The marketing site is live; the app is still in development.
Expo · React Native · Supabase
The backend for a directory business: everything a listings site needs to run and get paid.
Listings with reviews, an operator dashboard, theming, bulk verification, and a widget suite for embedding listings on other sites.
Next.js · Supabase · Stripe
A full storefront rebuild for a shovel manufacturer, moved off a website builder onto a custom Shopify theme.
A family business for 15 years; their double-patented spades have sold 600,000+. I rebuilt the storefront as a Shopify Online Store 2.0 theme for Glorious Outdoors and help grow the brand.
Shopify · Liquid
2026Barrett DistributionWhy Most 3PL Searches Fail (And What to Do Instead)
2026Procurement PulseIs General-Purpose Robotics the Future of Warehousing?
2025ShopifyEcommerce Influencers: 15 Experts to Follow · Named at #7
2025Street FightKeeping the Shelves Well Stocked: A Conversation With Joe Spisak
2024The Logistics of LogisticsThe State of Warehousing and Fulfillment
2024In the Hot SeatA Better Way to Work With 3PLs
2024Pipe17Joe Interviews Deliverzen on 3PL SLAs
2023Practical EcommerceFulfill.com Is a Marketplace of 3PLs
2023Debutify3PL Solutions with Joe Spisak
2023The New WarehouseEverything 3PL with Fulfill.com
2023Ecommerce UncoveredFrom D1 Wrestler to a 7-Figure Shopify Store by 28
2019Barstool SportsThe Big Brain, Episode 6 · Pitched Dicey to Dave Portnoythrough 2015 · Austin now
Before the warehouses, I was a wrestler.
PIAA state champion for Boiling Springs, Pennsylvania, out of a garage wrestling room my dad built. Then Virginia: a four-time NCAA qualifier at 133 and 141, the eighth four-time qualifier in program history. Cutting weight for a decade turns out to be good training for cutting scope.
Home is Austin now, with my wife Carissa, our son, and a second boy on the way.
If you are working on something in ecommerce, logistics, or software, I would like to hear about it.
joe@spisak.co